a multidisciplinary amusement park
for
creative ideas you wont see anywhere else
About Me
Amad Ilyas founded amad.studio as a way to create work that blurs the lines between digital and print , the internet and the real world. Starting off as a mixed media artist , Amad has always had his fine arts training as the backbone of everything they have done and continue to do. Their work continues to explore identity, culture, and nostaligia while tapping into the framework of their mind.
They have worked in the Advertising industry for many years helping launch big brands and massive campaings to working with independent artists, collectives, and non-profits. This is just a small selection of chosen work please reach out if you would like to see more and or discuss commissions.
Commisions:
Raveena
D36
88Rising
New Stance
Somerset House
Jam CIty
Florentino
Sorry Records
UN1QU3
jump Festival
Dialled In
Kieran Yates
Press:
Crack Magazine
It’s Nice That
Fader
Mixmag
DJ Magazine
Kajal Magazine
Awards for Contributed Work:
Cannes Lion
ARIAS (Nominated)
Selected Exhibits:
Manchester Museum British Museum Family
South Asia Gallery
Services:
Creative & Art Direction
Visual Identity
Typography
Arts & Music Consultancy
CV Available Here
ART DIRECTION & DESIGN
East is West
East is West
East is West founder Sonya Ghori, who brought me into East is West to craft the brand from the ground up. As both childs of immigrants from Pakistan we both have been living in this world between worlds and it was great to bring it to life with the power of Streetwear. Through many late night zooms, phone calls, and sending each other references across both sides of the pond we are ready to bring East is West to life Q4 2023. We answered the age old question , of what is it really living in both the East & the West?
* Clothing designed & constructed by
various contractors.
* Clothing designed & constructed by
various contractors.
I wanted to bring in a lot of Eastern colours and typography to help craft the world that I felt wasn’t really represented in the current streetwear market. Streetwear is something that is very accessible to everyone and we wanted to take inspiration from cultures to create a beautiful tapestry of weaving everything together. The logo and brand guidelines are very fluid as they adapt to their use in various ways.
CREATIVE DIRECTION & DESIGN
jump! Festival
I was approached by jump! Festival, a event based in Walthamstow, London to help create branding for a new type of festival that celebrates games of all kinds and encourages play. I wanted to deconstruct the idea of video games and create hand made patterns that evoke sugar paper and cut & play crafts. Each pattern shows a different element of the festival.
A nod to the art work of Eric Carle but in its own signature style. You can see layers of colours and textures that helped build what JUMP! was. In addition, I created signage for various game booths on the day of the festival.
ART DIRECTION & DESIGN
Sonic Landscapes of Colour
Sonic Landscapes of Colours are a 9 episode series of audio recordings broadcasted on the BBC that I was asked to come up the visual style and branding for. I wanted to use the syncopation of sound to create the typography and the art itself. This project allowed so many stories to be told by voices from Devon, a county in SW London. It was very important to me to stay true and local I can with the imagery and the over all feel of everything. Proud to say that this was one of the most listened to audio series on the BBC Sounds app as well nominated for a ARIA.
Have a listen here (UK Only)
Have a listen here (UK Only)
Sonic Landscapes of Colour evolved over time from its intitial idea and branding to the landscapes which preminate the series as it is now. The textures and “scapes” of Devon become important to showcase just as much as the audio showcased the Youth and the SW.
ART DIRECTION & DESIGN
Jam City - Pillowland Site
Jam City - Pillowland Site
Jam City, a very important artist who has bridged the gap between pop music and club aesthetics for various Artists as well as his own sound approached me to help build a site for Pillowland. The new album he was putting out , using the artwork from the album, I worked with my friend and brilliant Design Director Brian Aguilar to help bring it to life.
2020
London
London